If you’re a marketer, the quest for more website traffic is constant and never-ending. The more people visit your site, the more potential customers and clients can learn about your brand and what you have to offer. But bringing in visitors isn’t just about boosting your site’s numbers; it’s about improving the quality of those visits. How you do that is like a photographer who wants to capture the perfect shot of an eagle flying through a tree – it requires a lot of practice and a keen eye for details, but also understanding the environment and taking thousands of pictures in order to increase your chances of getting that one perfect picture.

In the same way, the strategies for how to get more traffic to your site will vary depending on what kind of business you have and how much time and budget you have to dedicate to marketing. The following are 21 tried-and-true tactics that can help you generate high-quality website traffic, whether you’re a small business just starting out or an established corporation looking to drive leads and sales online.

1. Use a Content Tracking Tool

The best web analytics tools, such as Google Analytics, are free to use and provide you with a wealth of information about your website. Use them to identify the sources of your most-popular traffic and monitor trends over time. Traffic data will help you optimize your content, make informed decisions about where to spend your time and money on marketing campaigns, and determine what strategies are working and which ones aren’t.

2. Publish Evergreen Content

Creating and publishing blog posts around topics that are relevant to your audience’s interests can be an effective way to drive traffic to your website over the long term. Unlike news and trending content that may give you a temporary boost, this type of post will continue to drive traffic for your site over time, especially when it is shared on social media.

3. Use Social Share Buttons

Adding social sharing buttons on your content is an easy and efficient way to encourage your readers to promote your content for you. The more people share your posts, the more visible they are to other audiences and the higher your site’s rankings will be in search engines.

4. Use Social Influencers

A well-crafted influencer marketing campaign can be a cost-effective way to drive traffic to your website, especially for a local business. Reach out to your industry influencers and find ways to partner with them, such as guest blogging on their sites or promoting your content through their channels. You can also participate in community-driven events, such as a Yelp contest or poll, to engage with your audience and get them to your site. This is a great way to build brand awareness amongst your target audience and establish trust in your brand.