Ask any marketer or business owner what their biggest goal is, and they will likely tell you that more customers or clients are top of mind. Then, they will probably follow that up with an answer like “getting more traffic to my site.”
Traffic is critical to overall marketing success. It allows you to measure marketing methods, improves your search engine credibility and provides valuable audience insights. It also helps you to build brand awareness and encourages people to sign up for your email list.
With so many different ways to drive traffic to your site, it can feel overwhelming at times. But here are some tips and tricks to help you get started.
Focus on a targeted and effective marketing plan for your website. Use tools like Google Analytics to see where your traffic is coming from and which content is performing best. Once you have a good understanding of the basics, focus on more advanced tactics that will improve your search engine optimization (SEO).
Social media is one of the most powerful tools to increase traffic to your site. However, you need to meet your customers where they hang out on these platforms and provide them with useful and informative content. This will build trust and engagement with your audience, which can ultimately lead to more website visitors.
If you have the resources, hire a social media manager to manage your social accounts on a daily basis. This will free up your time so that you can concentrate on other important areas of marketing for your business.
Make sure that your website is optimized for the keywords you are targeting. Try WordStream’s Free Keyword Tool to find traffic-driving keywords for your business. Don’t forget to include these keywords in your page titles, meta descriptions and content.
Create compelling blog headlines that entice readers to click through to your article. Studies show that effective blog headlines can drive up to 500% more traffic.
Use a click to retweet plugin on your website, which will allow readers to easily share your content on Twitter. This is an easy way to expand your reach and drive more traffic to your site.
Guest blogging is a time-tested strategy that can help you get more traffic to your site. Find websites in your industry that have similar audiences and offer to write a guest post for them. Be sure to read their guidelines thoroughly, however. Some sites may require payment for guest posts, while others will only accept submissions from high-quality writers.
Keep your website content fresh and up to date. This will keep your pages ranking well in search engines and increase the likelihood of people clicking through to your website.
Consider implementing a commenting system on your website, which will engage your audience and encourage them to interact with each other. Make sure to monitor your community regularly to ensure that spammers and other unwanted behavior are kept at bay.
If you have something newsworthy, consider creating a press release and using a distribution service that will promote it to your target audience. This can generate a lot of quality traffic to your website and may also lead to potential customers or clients calling or visiting your business.