Last week I had a customer open a support ticket and say that the interface shown in our getting started videos did not match what he was seeing. At first I figured this was simply due to the natural progression of user interfaces overtime. We had made some changes recently so some of the options shown had different labels, different appearances, etc. What I discovered, however, was that the “difference” he was seeing was due to a popular page builder plugin. His edit screen had a visual page builder. Our getting started video did not. His sole experience with WordPress began with a theme that included a page builder, making him naturally believe that was the standard for all WordPress sites.
Activated AffiliateWP, AffiliateWP – Affiliate Area Shortcodes, and Restrict Content Pro and then tested some of the features within these plugins that were known to fail frequently with page builders. I chose these plugins because I am intimately familiar with them, am aware of several compatibility issues with page builders, and I know that I have already taken serious effort to resolve many compatibility issues.
Also, injecting EXIF data into the images you use on each page and embed will work wonders, and a related posts plugin at the bottom. Keep your keyword density under 2% or you'll trigger a panda penalty on yourself. Put a decent optin plugin in place, personally using Thrive Leads to achieve this on my side. Structure the site with additional pages that are specific to GMB categories, and make it somewhat lengthy, but not a pillar post. Schema markup will also get your site showing up pretty well.
According to a recent study by quintly, native Facebook videos have an 186% higher engagement rate and are shared more than 1000% more than videos linked to from other hosting sites. Take the extra steps to publish videos for the platforms you're promoting them on for best results -- distribute your content on Facebook, YouTube, and other social platforms you're trying to leverage.