Something similar occurs with the WordPress page builders. Yes, there’s no such thing as “free” or “easy” but at least the “wacka-wacka” editors did not eat up my entire custom design! I’ve used WordPress casually for years now and while I do like it, it has become too bloated, kind of like an all-you-can-eat buffet. One does NOT always need certain options, period. For my professional webpage, I purchased a beatiful business card theme, added 3 plugins, and voila.
In October of that year, Facebook tested an ad-free News Feed that users could switch to, dedicated to publisher content rather than personal content. To brands, it clearly foreshadowed a Facebook that separated Pages content from friends and family content. Today, that "alternative News Feed" is known as the "Pages" option on the lefthand sidebar of a user's News Feed.
This is an aside but one I feel is important. One of my very first impressions of Brix Builder was quite negative, not because of their sales page, the price, or anything else about the product, but because I could not find out anything about the people behind the product. It is built and sold by a company called Evolve s.n.c but beyond that, there’s nothing. I believe greatly in the importance of trust and the willingness to put your face and name on your product. While it could be a simple oversight, I always question if there is an ulterior motive behind the decision to not publicly state the names of company owners.
What the page builder industry is severely lacking is standardization. There is zero standard to how page builders should work. This shouldn’t surprise anyone as this is exactly what happens in every ecosystem that experiences a gold rush. Just look back a year or three to the commercial theme industry to see an excellent example of this. Thankfully these lacking standards tend to work themselves out as products mature.
One thought coming from a local lead gen background is that if you're going to make mass pages, have a unique, highly readable and highly spun intro paragraph and outro paragraph that's used. The reason being is that if the paragraphs are long enough and varied just enough, it won't trigger an algo penalty for duplicate content, and allow you to rank for much longer. That, combine with city/state/zip variances, and you should be fine.
I had purchased a Standard license, which, as it turns out, does not include support for WordPress multisite. I have found multisite to be one of the greatest assets in quickly spinning up fresh WordPress sites for testing. I understand that this limitation was done intentionally to prevent customers from activating the plugin on numerous sites within a single network, but the user experience here was quite poor.
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I am trying to incorporate Gutenberg functionality in my new projects and find a simple page builder just for the layout. I personally don’t like those themes that do it all, I prefer to create my basic styles, colors, fonts etc in a child theme and just use a page builder for layouts. Still not sure if Gutenberg will do that, but I love the idea of building blocks. Looking forward to read more of your thoughts on the state of WordPress. Thanks again
Hi Matt, realizing now how difficult it is to run a blog, trying to promote it and carry on with your daily activities. I would say it's a full time job. Once you thing you done learning about something, something else is coming :). My blog is about preparing for an ironman so I need to add the training on top of it. Thanks a lot for sharing this article with us so we can keep focus!!!
From my POV, page builders (in my case Beaver Builder) do 99% of what most clients need in terms of delivering great, attractive and functional websites, from e-com to simple sites. In the world where time is money and most clients don’t want to pay and want it yesterday, BB lets me deliver within those constraints AND not worry about having to keep the code updated as it ages.
These tweets garnered a fair amount of attention in the form of agreements, questions, and denial. Throughout the various small conversations that followed, I began to realize that I had never once truly used any of the page builder plugins that I was moaning about. Sure I had seem them countless times in our support system–usually in a negative light–but I hadn’t actually used one.

I’ve still got an agency account from when I purchased it way back when but let’s just go build a brand new page. When you log in here just click on create now if you want to use it to build some squeeze pages you can. I don’t think they’re mobile responsive but they look kind of sexy. I’m using it for a specific purpose in mind here, so we’ll go create a new page and let’s go find that page over here and click Edit now.
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