Don’t stick to just using popular keywords in the field of business. Make sure to use long tail keywords, or keywords that specifically connect to the service or product. After some time, search engines such as Google will identify the website or blog as the perfect relevant destination for a particular subject. These long tail keywords will help boost the content in search rankings and draw the ideal customers to the site.

Tyler, this article has blown me away and made me totally rethink our marketing strategy. We’re targeting a similar market (military recruitment) and was wondering if you could elaborate on your outreach to colleges (press release template, visual badge, instructions on how to promote and publicize the achievement). Thanks again for this amazing resource.


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