Don’t stick to just using popular keywords in the field of business. Make sure to use long tail keywords, or keywords that specifically connect to the service or product. After some time, search engines such as Google will identify the website or blog as the perfect relevant destination for a particular subject. These long tail keywords will help boost the content in search rankings and draw the ideal customers to the site.
Tyler, this article has blown me away and made me totally rethink our marketing strategy. We’re targeting a similar market (military recruitment) and was wondering if you could elaborate on your outreach to colleges (press release template, visual badge, instructions on how to promote and publicize the achievement). Thanks again for this amazing resource.
According to a recent study by quintly, native Facebook videos have an 186% higher engagement rate and are shared more than 1000% more than videos linked to from other hosting sites. Take the extra steps to publish videos for the platforms you're promoting them on for best results -- distribute your content on Facebook, YouTube, and other social platforms you're trying to leverage.