The best way to get visitors to your blog is by providing exceptional content that stands out from the crowd. This is the key to developing relationships with your readers and driving a steady stream of traffic to your site.
Update your blog regularly – Studies show that Google gives higher priority to websites that have fresh content. Posting more frequently will boost your search engine rankings, and it will also keep your readers coming back for more.
Promote your posts across your social media accounts – Facebook, Twitter, LinkedIn and other social sites are great ways to get your blog noticed by your followers. If you invest the time to cultivate these networks and post quality content, they can become some of your top traffic sources.
Guest posting – Another great way to drive traffic is by writing guest posts for other blogs in your niche. It’s a win-win for both parties, as they will promote your content and you’ll receive an inbound link to your blog from theirs.
Write engaging headlines – The title of your blog post is your blog’s first impression, so it’s vital that you write titles that are eye-catching and catchy. The better the headline, the more likely people are to click on it and read your post.
Make your content easy to read – The text on your blog needs to be large and clear, making it easy for readers to scan and understand. Use a font type that’s easy on the eyes, and try to limit your use of pictures to increase readability.
Improve page speed – Research shows that pages that load quickly are 11% more likely to be visited by their target audience and have lower bounce rates. This is why it’s so important to optimize your website’s speed – especially for mobile users.
Build relationships with other bloggers – One of the best ways to get more visitors to your blog is to collaborate with other blog owners and influencers in your industry. This can be done through guest post swaps, where you write a blog post for their site and they promote it to their readers. This will help you build a community of bloggers who are genuinely interested in your blog and your content, and it can lead to a lot of extra traffic.
Create a mailing list – Emails are one of the most reliable forms of traffic, with an average 85% conversion rate from email subscribers to paid products. Collecting emails can be a great way to get more visitors to your blog, and it will also keep them coming back for more.
Optimize your blog for mobile – With a growing number of people using their smartphones to browse the web, it’s important to make sure that your website is compatible with all devices. A website that is not optimized for mobile will be punished by both search engines and users, as they won’t be able to access your content from their phone.