Getting more traffic to your blog is great but it’s important to have a clear idea of what you want people to do when they arrive on your site. More traffic can lead to more sales or subscribers but it’s best if this is the result of a well-thought out strategy and not just a random increase in visitor numbers.

You’ll get a lot more social shares and likes if you include relevant visuals in your posts – these are easy to create using tools like Canva. There are plenty of studies that show this works, so don’t overlook the power of a good image.

Writing about the latest news, trends or fads may get you a spike in visitors but once interest in that topic fades your blog traffic will too. Instead, try to focus on evergreen topics that people search for regularly.

If you’re an established blogger, reach out to the bloggers who write for sites in your niche and ask them to link to your blog. This is a good way to grow your audience but only if you’re doing it with quality blogs that have similar audiences. Don’t just pitch random bloggers – use the tools (social/comments/email) that you have to build a relationship first.