If you’ve been writing a blog, or planning to start one, the most important thing you need to worry about is not the technical aspects of setting it up or getting the content published, but rather how to get visitors to your site. There’s a lot of competition out there for blogs, and even the most compelling topics can struggle to attract readership.
Adding quality guest posts to other sites that are related to yours can be a great way to bring in new readers. Ideally, you want to find a high-traffic site that is relevant to your topic and has similar readership to yours. By reaching out to these sites, you can ask to write a post for them, and they will share it with their audience.
Create a Forum
Having an active forum on your website can be an excellent way to boost your blog traffic. It gives your audience a place to interact with each other and with you, which can help build a community and reduce your blog’s bounce rate. In addition, having a forum can also provide you with tons of keyword-rich content that you can then use to rank in search engines.
Try a Podcast
Another way to increase your blog’s visibility is by creating a podcast. Podcasts are an incredibly popular form of media, and there are many platforms where you can host a show. If you can get a podcast up and running, it’s sure to bring in a lot of traffic.
Create a YouTube Channel
Video is a powerful medium that can be used to drive traffic to your blog. By creating informative videos on your niche, you can gain a following that will then lead back to your website. Try to focus on how-to videos that can teach your audience something new, as these tend to be the most popular with viewers.
Advertise On Social Media
Paying to advertise on Facebook or Instagram can be a great way to bring in more traffic to your blog. This is especially effective if you are targeting a specific audience, as you can be sure that the people you are targeting will be interested in your content.
Publish An E-book
Having an ebook on your site can be a great way to draw in new visitors and convert them into regular readers of your blog. Whether you write it yourself or have a guest author, an ebook can be a valuable resource for your readers and serve as a great sales tool.
Get On Television
Sorry to crush your Oprah dreams, but landing a spot on a talk show isn’t as easy as it sounds (though it’s not impossible). If you can find a way to get involved with a topic that will be of interest to your target audience, you can land a TV appearance that can result in lots of new traffic.