The more people that visit your site, the more opportunities you have to encourage them to sign up for your email list. That way, you can continue to nurture relationships and build stronger connections.
There are many ways to get more traffic to your website, and it’s important to find the one that works for you. A successful digital marketing strategy is a mix of short-term tactics that drive more visitors and long-term strategies that convert those visitors into paying customers.
Search & Social
Search engines like Google and Bing rank websites based on the keywords they use to describe their content. Increasing your site’s visibility in search engine results can dramatically increase traffic.
Post regularly on your social media channels to keep your followers engaged and familiar with your brand. This can also increase your site’s referral traffic, as it means that your posts will show up when someone searches for your brand or similar terms on social media.
Invest in quality content that will stay relevant for months and years to come. Blog posts and news stories are great short-term drivers of web traffic, but if you want to see long-term growth, it’s important to focus on publishing authoritative evergreen content that will help answer the questions your audience has about your industry.
Quora and Reddit
Answering questions on question-and-answer websites like Quora can be an excellent way to increase your website’s visibility in search engines. The best part is that your answers can remain live for a long time, so they will attract new visitors from time to time.
Having an optimized and well-written profile is essential for getting more traffic to your website. Make sure your profile is complete and includes all the necessary information about your company and your services. It’s also important to share your company news and blog posts, as well as any promotions or offers on your LinkedIn page.
Public Slack Groups
Another way to drive more traffic to your site is by joining public Slack groups related to your business. These are great places for your target market to ask questions, share ideas and get recommendations from other members.
Instagram is one of the most popular and effective platforms for ecommerce businesses, with about 30% of people who use it purchasing something they found on the platform. It’s also an excellent place to connect with influencers, as they can potentially share your products on their own channels and increase brand recognition.
Using influencers to promote your business can be a highly cost-effective, organic way to drive more traffic to your website. They have large audiences and often have high trust among their followers.
In addition to driving traffic to your site, influencers can be a great resource for building brand awareness and improving SEO. In fact, a recent study showed that influencers can lead to up to a 40% increase in sales when used properly.