When you’re a business owner, one of your main concerns is driving traffic to your website and building out your email list. This is because the two are directly related, with more web traffic resulting in more visitors to your site and more opportunity for people to sign up to receive your emails. But with so many competing ideas about how to get more traffic to your site, it can feel overwhelming or impossible to know where to start.

Increasing your website traffic isn’t always easy, but it’s an essential part of any online ecommerce business. Whether you’re just getting started or you already have some consistent traffic, these key useful strategies for driving more traffic can help you take your business to the next level.

1. Focus on social media.

Every social network has a small section where you can include links to your site (either your blog or a page that demonstrates your brand). Use this space to your advantage by including your most relevant keywords and linking back to your site. Social media is also a great way to reach new audiences, especially when you target specific groups with paid ads.

2. Guest post on other websites and blogs.

Guest blogging is a great way to build awareness for your blog and increase your website traffic. Reach out to other blogs in your industry and ask if they would be interested in hosting a guest article from you, with a link back to your site. This is a win-win for both parties, as it exposes your content to a larger audience and allows you to create high-quality content without the time investment of writing from scratch.

3. Find and join Facebook Groups.

Social networks are often the best places to find and engage with your ideal audience, so it’s important to understand how to use them effectively to drive traffic to your site. For example, Facebook’s algorithm prioritizes native video and links in news feeds, but they still reward long-form text posts with a clever hook. Find and join groups that are highly topical and populated by your audience, and then share your content in those communities.

4. Make sure to include calls to action in your emails.

If you have an ecommerce website, consider adding calls to action in your emails that direct people back to your website for more information or products. This will not only drive more traffic to your website, but it can also boost your sales and conversions.

5. Write for popular publications.

This strategy may seem intimidating for some business owners, but it doesn’t have to be. There are a number of smaller, lesser-known publications that welcome guest writers on topics that align with their content and readership. You can find these publications by searching “guest post” or “writer for hire” on Google. By writing for these publications, you can get more exposure for your brand and build a loyal following that will translate into web traffic and eventually, new subscribers to your email list.