Ask any marketer or business owner what their biggest challenge is, and they’ll probably say “more traffic.” Getting more visitors to your site is the first step toward turning them into leads or customers. There are a number of ways to do that, some more effective than others, but all of them start with making your website visible to potential visitors.

Optimizing your Google Business Profile is one of the most effective ways to get more website traffic, and it’s completely free. Filling in all of the information you can about your company and adding images, videos, reviews, and more will help searchers find you more easily. And if you do everything right, your listing will be the first thing people see when they conduct a local search.

Another easy way to get more website traffic is by optimizing your social media profiles. All major social platforms have a small area reserved for presenting yourself to your followers, called a bio (on Twitter and TikTok) or an about section (on LinkedIn). Including links to your website is a great way to drive traffic from these channels to your site.

The most important way to get more traffic is by creating content that your audience finds valuable and helpful. That means blog posts, infographics, white papers, templates, webinars — anything that can help your target audience solve problems or make better decisions.

Depending on your audience, video content may be particularly engaging. Video is a highly effective way to get more traffic, especially when it’s used in conjunction with other marketing channels like social media and paid advertising.

But remember that none of these strategies will work if your website isn’t optimized. That’s why having a dedicated SEO specialist on your team is a great investment. They can review your site, make recommendations on how to improve it, and even run paid ads to drive more qualified traffic to your website.

While it’s possible to get more traffic without investing in an SEO strategy, it will take a lot longer and be much less effective. To avoid wasting time and money, it’s best to focus on tactics that you can do consistently. And by using a tool like Google Analytics, you can monitor your results and quickly determine which strategies are working and which ones are not.