I originally planned to review only the builder plugins I was aware of (typically those that cause problems in our support queues) but then opted to review as many as I could find in order to be as pragmatic as possible. Perhaps some of the builder plugins never made appearances in our support queues because they were awesome and didn’t cause any problems.
So immediately after installing the stand-alone plugin, I’m asked to install a separate framework plugin in order for Brix Builder to run. This is just a poor user experience with very little real benefit. I’ve seen a few companies do this but I’ve never been convinced it is a good idea. The standard argument for this approach is that the company can have multiple plugins that all use the same framework without requiring that each plugin bundle their own versions.
For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simplified and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.
The very first thing that I noticed (you may see a trend here) is that the editor interface is wildly outside of WordPress standards. A lot of people would call me a stickler here but I really do believe it matters a lot for overall user experience. The best experiences are always going to be the seamless ones. Brix Builder, like many of the other page builders, is definitely not a seamless experience.
There are several prominent themes for WordPress that have a huge market share. Because of the sheer scale of their market share, these themes have extraordinary power to influence the expectations of a sizable percentage of WordPress users. When these players introduce extensive page builders, and other non-standard features, it is easy for their user base, who are typically non-power users of WordPress, to obtain a skewed perspective of what is “default” in WordPress.
After establishing a list of target keywords, owners are ready to optimize their websites. Keep in mind to use  language that both audience and search engines can understand. Utilize the keywords on the homepage, tags, header, meta-description and even in URL pages throughout the website. However, make sure to avoid keyword stuffing as you try to keep the website easy to navigate and organized.
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
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