Tyler, this article has blown me away and made me totally rethink our marketing strategy. We’re targeting a similar market (military recruitment) and was wondering if you could elaborate on your outreach to colleges (press release template, visual badge, instructions on how to promote and publicize the achievement). Thanks again for this amazing resource.
Social media is adopting its own form of SEO in a way that promotes a positive user experience. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.
Notice all the shortcodes? For this screenshot, I built a very simple page with three rows and two columns. For that, three separate shortcodes were added to the page in order to create the layout. Now imagine a much more advanced layout that includes numerous columns, many rows, and a lot of other builder elements, such as buttons, contact forms, images, etc. The sheer number of shortcodes added to the page makes it nearly impossible to comfortably edit the page in the classic editor. For anyone that wishes or needs to switch back and forth between editing modes, this is a very poor experience.
The most valuable leads you can get are those that you are notified about immediately, while the lead is still hot! That’s why most businesses prefer to get a phone call from prospective clients as opposed to emailed messages from forms. But we obviously can’t ignore leads from forms. The problem is, if we can’t respond to those emails immediately then we run the risk of those leads going cold, or even worse, allowing a competitor to pick up the business. With ADM’s Form-2-SMS plugin you are able to respond to form leads immediately because you will be notified with the inserted details of the form via SMS automatically as soon as the Submit button is clicked. Calling a prospect back while they’re still on your website will be invaluable to their clients because the businesses will still be fresh in the minds of their prospective customers and they’ll also be impressed by quick follow-up time. If you know of another local business WordPress theme that offers this as standard, then please let us know, because our goal is to an innovator and not an imitator.
I do not intend to say that we shouldn’t be influencing “default” perspectives–doing that is how we push forward improvements–but I do firmly believe that the creators of these page builders have a responsibility to be very careful. Unfortunately these themes, and the associated page builders, are not particularly known for incredibly high quality products or for actively participating in development of WordPress itself. This is not typically a direct concern for non-power users, but it does greatly affect them when these products result in problems with other WordPress products.
From my POV, page builders (in my case Beaver Builder) do 99% of what most clients need in terms of delivering great, attractive and functional websites, from e-com to simple sites. In the world where time is money and most clients don’t want to pay and want it yesterday, BB lets me deliver within those constraints AND not worry about having to keep the code updated as it ages.
Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not come from a referring URL.

Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.

Why do you to continue to engage in personal attacks while hiding behind your keyboard, and also make such wide-ranging assumptions about how much volunteering someone does? It’s striking how you much time and effort you’ll put into hijacking this comments thread with personal attacks, while being completely unable to say who you are or what you claimed to have done for free for WordPress or any of your other “causes.”
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