Go to the prelaunch page and watch the videos - including the one from Carl Galletti.
If you opt-in to the notification list, you can get:
A copy of the audio (and PDF transcript) for a Dan Kennedy and Ron LeGrand Information Marketing Mastermind Session!
You can also get a chance to grab a free copy of the 12-CD “Masters of Marketing” Audio Course ... an Ultimate ‘Dream Team' of Direct Marketing with Ted Nicholas, Dan Kennedy, Bill Myers, Robert Allen, Mark Victor Hansen and others.
And some other stuff too. Go take a look. (At least take a look at how the landing page is structured - the use of video, colors, text, layout, etc.)