AdWords Embedded Match

What is AdWords Embedded Match?

If you want to hear it from the horse's mouth, click here.

Simply put, you can add negative phrase match and exact match terms to your negative keywords list.

Things like...

- “internet marketing gurus”

and

- [Bill Gates]

So if you're bidding on the broad match - Bill Gates biography - your ads won't show up when someone searches for the exact term “Bill Gates” but it will show up for “Bill Gates biography”.

Now my question is:

Is it case sensitive?

In other words, is - [Bill Gates] the same as - [bill gates]?

Technorati Tags: AdWords, embedded match, keyword matching, negative keywords